Integrity Images Web Design
TO BE SUCCESSFUL IN THE MODERN MARKETPLACE, IT’S A MUST TO HAVE A PROFESSIONALLY DESIGNED AND EXECUTED WEBSITE:
Over the past few decades, marketing firms have expanded into new media as part of the packages they offer to clients. At one time, businesses were content to be promoted only through traditional media such as print and broadcast channels. But at the dawn of the new century the internet and digital media have provided businesses unparalleled exposure at significant cost savings. In 2000 Google introduced AdWords, making it possible for companies of every size to compete for national or even international business. In the modern marketplace, the website has become the nerve center of a business, supporting all of its digital marketing efforts. The importance of a website for marketing extends to every aspect of a digital marketing strategy. As the centerpiece of an online presence, every type of communication, content, or advertisement that is put online will drive the consumer back to the website.
In fact, an overwhelming majority of consumers are looking online for information that will help them make smarter purchasing decisions. According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase either online or in the store. As such, it’s important that your website give consumers a clear idea of what your brand is about, what types of products or services you offer, and what differentiates them from the rest of the crowd. Without a web presence, your image and credibility as a business could be drastically reduced in the minds of potential customers - or perhaps even worse, overlooked and forgotten.
INTEGRITY IMAGES has been highlighting Texas businesses in Houston, Cypress, Spring, Tomball, Katy and The Woodlands, since 2001, by creating and optimizing websites that are easy to navigate, attractively designed, optimized for effective searches and most importantly, able to convert visitors into customers! We can do the same for you!
CONTENT MANAGEMENT SYSTEMS (CMS)
A Content Management System (CMS) is a software tool that enables technical and non-technical teams to store, create, edit, manage, and publish a variety of web content. Through centralized rules, processes, and workflows, a CMS provides a framework for how content is produced and managed in an organization. These systems are easily accessible and, in the case of WordPress, user-friendly.